Pret A Manger Internationalization strategy Essay Example

Pret A Manger Internationalization strategy Paper Secondly, it is interesting to study how this brand has landed to face the increasing competition on the fast food market (Eat keeps opening new stores, Struck starts selling sandwiches and even Ginsburg and MS are places where people go and buy their lunch). (Nee LEE, 2014) prà ªt A Manger is a British company created in London in 1 986 by two friends, Sinclair BECAME and Julian METCALF. Prà ªt, as this company is more commonly called, is a private company, which does not accept franchising. Prà ªt owns 335 shops all over the world, amongst which 21 3 are in the United Kingdom. The company is very profitable since the annual sales worldwide represent an amount of IEEE million. Preps customers can either eat or drink in the restaurants, either take away, or order Prà ªt delivery at home. The message Made Today, Gone today, that can be read on every Press product, sums up the mission of the company: the products sold are fresh, made from natural and good ingredients. They are ready-to-eat, known as gourmet and seen as sophisticated products, to suit the tastes of the target market. They are also convenient to satisfy businessmen and women with a tight schedule. We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The values of Prà ªt are quality, healthy food, ethics and sustainability. Prà ªt provides work to 7,1 00 employees. It stresses the importance of having a friendly staff. Also, to match its strong Corporate Social Responsibility, Prà ªt defends the employment of homeless people and people who come from disadvantaged backgrounds. Moreover, the company puts in place the project that consists in donating unsold sandwiches to homeless people. Prà ªt also wants to hit the environment consciousness of the customers by spreading an environmental friendly brand image. For example, in the 1 9905 they stopped using plastic boxes and started using boxes made of cardboard. So Preps target market is this following type of customers: business refashions, who are environmentally conscious, clean and sophisticate and who adopt a healthy lifestyle. (Dave WALLER, 2012) Prà ªt is a very successful brand in its national country. There are 213 Prà ªt shops in the United Kingdom and sales per store are twice as high as those of the competitors that are Costa Coffee or Struck for example. In order to understand this success since 1 986, we have been through a PESTLE analysis regarding the fast food and take-away market. Politic The British government launched a plan to fight against obesity and to spread a healthy lifestyle. Indeed, The Department of Health, in the frame of its 2013 policy of reducing obesity and improving diet, fixed the following objectives: By 2020, we want to see a downward trend in the level of excess weight in adults and a sustained downward trend in the level of excess weight in children. Lane Ellison MM, 201 3) Economic As consequence of the crisis, the purchase power decreased so people changed their consumer habits and focused on cheaper take-away options, which, therefore, became more popular. Social Prà ªt matched the populations awareness of the importance to have a healthy way f life, as the growing concern of the population about ethics and sustainability. Technology Prà ªt updated its services by offering delivery options. The use Of the Internet and therefore of the technologies to promote, communicate about the brand and enable online orders was a very efficient strategy. The companys current international operations and strategy Currently, Prà ªt A Manger is settled in the United Kingdom, in France, in the United States and in Hong Kong. Prà ªt also tried to enter the Japanese market but it happened to be a failure. Prà ªt A Manger decided to go abroad for several reasons. The main one is the dangerous expansion of strong and already global brands, such as Subways or Struck Struck is already implemented in 55 countries- that threatened prà ªt market shares. Secondly, it is naturally a profit-driven decision. By looking abroad, Prà ªt identified promising market opportunities that the United States, China or Europe represent. The final reason is the expansion in the United Kingdom that appears limited eventually. However, Clive SCHLEP, the current Chief Executive Officer of the company remains optimistic regarding the constant growth of Prà ªt in the United Kingdom. We keep on thinking that London cant take any more, he said in an article in The Guardian (Rebecca SMITHIES, 201 0), but every year we have some very strong openings. He asserts that the brand can rely on the shops opened in much crowed areas such as airport or train stations, areas where the customers that Prà ªt targets spend times every day. In 2000, Prà ªt widened its ambitions and started to expand abroad. The first foreign market the brand targeted was the United States. They opened there their first shop in New York in 2000. The main challenges were to create solid partnerships with American suppliers and to rain the New Yorker staff The US expansion was successful, thanks to the strategic alliance with McDonalds, which bought 33% of Prà ªt shares. The company benefited from the expertise, the country knowledge and the network in the food industry of McDonalds. As a result, the brand was well accepted in the new market since American and British share the same Western cultural eating habits. American associates the brand with a British image, I. E. Fast and healthy. Thus, by the end of the year 2013, Prà ªt had opened 36 restaurants in New York, 9 in Chicago and 3 in Boston (Rebecca SMITHIES, 2010). Along with its strategy to become global, Prà ªt tried to enter the Japanese market in 2002. Japan appeared as a very promising market because of its large population that easily welcomes what comes from the Western countries. Moreover, the Japanese are quality conscious consumers who spend about 20% of their budgets on food. On the other hand, entering this new market was a real challenge. As we know, many global brands have already failed in this county, such as Google, Ebay or Burger King. The mode of entry strategy was to create a 50/50 joint venture with McDonalds Japan. This strategy was legitimate regarding its success in the US. But unfortunately, McDonalds which had been present in Japan for a long time, decided to cut its prices down in 2003. Prà ªt, at a too early stage on this new market, could not follow the decision. So as a result, McDonalds announced the end of the partnership with prà ªt. Therefore prà ªt was forced to close all the shops down in 2004. (Jinee LEE, 2014) How can we explain the failure of Prà ªt In Japan? First, timing was simply wrong. In 2002, Japan had suffered from the mad cow disease, which represented a big disadvantage for a food company. Secondly, Prà ªt leaned too much on its partner. The company relied only on McDonalds arrest knowledge and information so as a consequence, it lacked of market awareness. Besides, Preps expansion on the Japanese market was too ambitious: 14 stores were opened at once, it was a gambling strategy. And finally, prà ªt had not well understood the customers expectations. Japanese customers care about the taste, the cost and the ambiance. Prà ªt sandwiches were too expansive and they did not suit the customers eating habits (Michael Fitzpatrick, 2004). The brand launched its first shop in France in Paris in 2012. Contrary to the implantation in the United States, which had been seen as fast, Prà ªt gradually expanded in France. Ahead the company made a lot of research about the French tastes to make sure that they were pin pointing the right target markets. France was a strategic market to enter because of the cultural French habit that consists in spending 30 minutes in average on lunch break to eat. In order to succeed there, Prà ªt also adapted the food offers to the French customers to their tastes. As an example, more French baguettes than British puddings Were sold in Prà ªt stores. The results were the following in France: sales were 15% higher than the average in the UK (Rose Jacobs and Jennifer Thompson, 2012). II. Three potential target markets Brazil Why this country? First of all, the group chose Brazil because the country itself is a strategic point of entrance for the Latin America at the economic, political and social levels. In the last five years, the world has been looking to this BRICE country as one of the most emergent economies in the world. With nearly 200 million people and a GAP of $2. 4 trillion and $11,875 per capita, Brazil represents the new breath of Latin America (Reuters, 2010). When it comes to a country, the group had to reflect individually about all the advantages and disadvantages of settling down the operations in Brazil. However, sooner we concluded that a country that produces one third of all the coffee produced in the world and that has maintained this position for around 150 years should be the right decision for Prà ªt A Manger. To conclude, the overview of why the group chose Brazil as one of the three target countries for Pretax Mangers expansion is becalms Brazil has been consolidated as the 7th largest consumer market in the world with $1. 37 trillion. Likely to impact? Economic Reasons The economic reasons regarding why we choose Brazil as a target country for Prà ªt A Mangers expansion were the most pondered within all the reasons u to the countrys emergent economy at all levels. Brazil is mainly characterized by a large and well-developed agricultural, where obviously the coffee beans production is included, services and manufacturing sectors. After 2010, the confidence of investors and consumers in the economy returned which resulted in an increase of the GAP growth of 7. 5% (Remuneration International, 2010) and from that time line the economic performance has been positive. Since the beginning, Prà ªt A Mangers expansion has been prudent and conscious to each country. They prefer establish in big and metropolitan cities and after depart to other places within he same country. For the company, the cities ROI De Jeanine and So Paulo are the most indicated because it is where the flow of tourists and the number of habitants is the highest in Brazil. With the objective of calling external investors and companies, the Brazilian government reduced the corporate tax rate from 34 to 25%, which is really beneficial to Prà ªt A Manger in order to generate future profits (Beseechers, 2013). Demographic and social reasons From 2013 to 2014, Brazil increased its population growth in about 0. 8% and its birth rate stands for 14. 72 births per 1 ,OHO habitants (CIA, 2014). According o the population graph, the median age for males is 29. 9 years and for the females is 31. 5 years. It is also observable on the graph that the predominant age ranges are the ones from 25 to 29 years and from 30 to 34 years, which represent the youth of the Brazilian labor force. In addition, it is important to mention that, as a result of Dilemma Rouses policies, the labor force has become more and more qualified because in a macroeconomic view Brazil wants to match the external investment requirements with a qualified labor force in order for multinational companies to settle their production lines and warehouses. Pretax Manger would have to take this point under consideration because they do not have any operations settled yet so this variable costs would affect their growth rate and the return on investment over the first years. Since 201 0, Brazil spends 5. 8% of their GAP on education (CIA, 2014) because they know that this subject will have a great impact on the countrys productivity in about 10 years and also because the youth unemployment rate is 15. 4% which is too high. Operational reasons In terms of coffee production about one third of all the coffee produced in the world is attributed to Brazil and the more cherishing thing for Brazilian is hat they have maintained this top position for around 150 years (Heritage, 2014). So, the group concluded that if our core business is based on selling coffee beverages, choosing one of the biggest coffee producers in the world could benefit the speed and the costs of the operations. As said in the previous reason, the cheap labor contributed mainly for the choosing of Brazil as a target country because prà ªt should consider the vertical integration of some coffee beans plantations and production warehouses. Since Struck entered the Brazilian coffee market they already bought mom of the biggest coffee plantations in Brazil in order to control all the process from the harvesting to the final product. Consequently, this allows them to create a monopoly in this sector becoming an entry barrier (5 forces of Porter) for potential companies that would like to enter. Since Prà ªt a Manger has the financial power to buy some coffee plantations that would facilitate them in terms of costs and of operations. Secondly, it is important to mention the recent enhancement of the Brazilian roads and train ways because the country is so big that if they were in a bad state that could affect Preps shipping of coffee and other fresh rodents creating at the same time delays on the store replacement. Sporting reasons During the 2014 summer, the world stopped to watch the FIFE World Cup in Brazil. This sporting event created a lot of revenues but also a lot of investment in infrastructures by the Brazilian government. From this experience, Brazil created infrastructures that are prepared to generate cash flows into the country. According to the Guardian, the World Cup added $13. Ban in the Brazilian GAP (Betimes, 2014) for the year. One of the reasons why prà ªt chose this country is because in 201 6 Brazil will also receive the 01 6 Olympic games in ROI De Jeanine, one of the chosen cities for Prà ªt a Manger expansion. We believe that this worldwide event that involves more sports than football will bring even more revenues because more tourists and athletes will come and consume in a more extended period of time. Coffee habits and consumer patterns In certain extent Brazil is a very interesting country regarding the customers behavior. Out-of-home consumers are looking for different types of coffee beverages, namely espressos, cappuccinos and other milk-based preparations, different from the traditional filtered coffee they usually drink t home (Brazil Bar, 2014). They are also more inclined to pay more for higher quality coffees as compared to previous years. It is because of the above- mentioned reasons that the group also chooses Brazil. In addition, their purchasing power is increasing due to the enhancement Of the standards Of life, so we expect that if Prà ªt a Manger decided to penetrate the Brazilian coffee market they would succeed in terms of cash flows growth. Canada Canada is really similar and close politically, economically and culturally to the United Kingdom (UK) and the United States (US) where PRÊT has implemented itself very successfully. That is the main reason why we have chosen to enter this specific country. Furthermore, other factors specific to Canada make this country such an interesting market to enter for PRÊT. Political factor Canada is a parliamentary democracy and a free country. The head of state is none other than Queen Elizabeth II. Therefore, Canada and the LIKE are very close politically. Economic factor Canada is a developed country with a free market that makes it easy for a foreign company to open a business in this country. Besides, the country received the highest grade of AAA by COFFEE for its risk assessment and business climate in 2014. Forbes magazine even ranked Canada as the best country for doing business in 2013. It is also one of the wealthiest countries in the world. Canadas economy is also very close to the US and the EX. ones, and especially from the UK. In fact, a free-trade agreement ACTA is to be signed within years between Canada and the European Union (Foreign Affairs, Trade and Development Canada, 2014). This will lead to even more economic relationship bet/en the two regions. And currently, the UK is one of the strongest economic partners of Canada. Finally, the cost of entering the Canada would be affordable. It will be similar to the US operation. As a result, we should gain some benefits by expanding our sales. Demographic, social and cultural factors Canada is a very big market. Currently, more than 3 million people are living in this country and 54. 5% of the population is between 25 and 64 years old which is our target age. Furthermore, an important part of Canadas population comes from England and France, so the brand is already present in the minds of potential consumers. As English and French are also both official languages, we will not have to translate our advertising for the ascription of our products in another language. Moreover, there is no specific food restriction due to religion. Lastly, obesity is quite high in Canada so it could be a good strategy for us to play our healthy fast food card. Finally, Canada is extremely close culturally to the LIST and the KICK. In fact, the Hefted cultural criterion for these three markets are, if not the same, really similar (Hefted center, 2014). This can be a real advantage for PRÊT as they can use the same strategy used in the LIKE and the US, and it is likely to be a success. Geographical factor Canada is the 2nd biggest country in the world. It has a border with the US from which more than of its population lives within km (CIA, 2013). Prà ªt is already set on the east cost of the IIS so it is a way to expand in America. There are lots of big cities in Canada as 80. 7% of the population live in a town (major urban areas in 201 1: Toronto 5. 573 million, Montreal 3. 856 million, Vancouver 2. 267 million, Calgary 1 . 16 million, Ottawa 1 . 208 million, Edmonton 1. 142 million). This is an important point as Prà ªt only opens in big cities. Consumer food and drink habits Historically, the Aborigine, English and French cultures has influenced Canada. As a consequence, Canadians are used to eat fresh and healthy food. Moreover, Canadians are huge coffee drinkers. According to the Canadian Coffee Drinking study 2013, coffee is the second most consumed beverage in 201 3 and 65% of adults seem to drink coffee regularly (Coffee association of Canada, 2013). Likely to impact? As we have seen before, the political and monetary risks are really low regarding Canada but the competition is actually quite tough. Moreover, Prà ªt will have to consider a few economic, cultural and political issues when entering the market, which are likely to impact negatively on its equines, if not considered seriously. Competitive risk First, Preps main competitor, Struck, is already very well implemented in this country (Struck, 2014). Second, a lot of coffee shops have already seized the opportunity of settling into Canada so competition is tough. Local standards of products and practices in pricing, distribution, and advertising are similar than in the US. Economical issue Currently, unemployment and poverty are quite high in Canada. In fact, 7% of the population is unemployed and 9% live under the poverty line (CIA, 2013). This could have an impact on our revenues since our products are quite expensive and since we are targeting businessmen and women. Cultural Issue There are two different cultures in Canada: a culture of Quabeck and an English Canadian culture. Hence, we may need to adapt our products differently for each of those cultures. Actually, Quabcoos seem to have better food habits than the rest of Canada (Louise Limited, 2008). Whats more, French Canadian is slightly different from the French that is spoken in France. For example, Canadian use the French word submarine when referring to what is called in France a sandwich (Doctrinaire des expressions ubcozies, 2007). That is why we cannot use the exact same marketing strategy we used in France. Political and legal issue Canada is composed Of 10 provinces and 3 territories. Each province has different registration procedures and regulation fee (CIA, 2013). Therefore, it could become really complicated to settle in different provinces at the same time. It would be the same as entering into different countries at the same time. Other issues Geography is also an issue PRÊT should consider when entering the market. The climate varies from temperate in south to sybaritic and artic in north. There are mostly plains with mountains in west and lowlands in southeast and only 4. % of the land is arable (CIA 2013). This could be a danger for the production, supply and conservation Of food. Germany Germany is one of the most developed countries in the world, from an economical, technological, political and social point of view.

The benefits and the potential problems associated with prescription drugs being advertised

The benefits and the potential problems associated with prescription drugs being advertised Introduction The high level of competition and diversity in the modern world has resulted to almost all commodities being highly publicized. In the past, knowledge about prescription drugs was only possible in medical literatures like in medical books, journals or in hospital.Advertising We will write a custom essay sample on The benefits and the potential problems associated with prescription drugs being advertised specifically for you for only $16.05 $11/page Learn More Advertisement of prescription drugs was rare with the only form of advertisement being placards placed inside the various health centers. However, the world has become more capitalistic in nature, competition has affected all areas of the society and the medical field has not been spared either. The advertisement of prescription drugs has had both essential benefits and potential risks (Sheehan, 2011). First, the media industry has revolutionized with the masses mainly relying on the mass m edia for whatever sort of news. The media has been highly regarded and trusted to provide authentic, well-researched, and detailed news. The manufacturers of prescription drugs have taken this advantage to advertise their merchandise. The high level of advertisement has popularized these drugs and the public have become to regard them as any other drugs. The purchase of the prescription drugs has increased with people buying them like the normal over-the-counter drugs (Thompson, 2009). Problems of prescription drugs being advertised The purchase of prescription drugs has thus been abused. These drugs are restricted by legislation and requires the authorization of a qualified personnel especially a medical practitioner. Their advertisement has made people to overlook this requirement and the usage of these drugs has gone up of which this type of usage is usually not authorized (Schneider, 2011). People are thus exposed to dangers posed by these drugs; some diseases have been reported to be persistent since the dosage taken is not in the right manner. As a result the treatment of certain ailments have been jeopardized since people are no longer seeking the advice of medical practitioners rather they are buying what they think is the right treatment drugs over the counter (Wexler, 2007). Unlawful business enterprises have taken advantage of this situation to produce counterfeit drugs, which are then finding their ways into the market. This has put the public health at risk. In several instances, buying prescription drugs without the approval of the relevant authority has resulted to overdose or drug misuse. As a result, several individuals have been overwhelmed by the overdose poisoning some even losing their lives.Advertising Looking for essay on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Benefits of prescription drugs being advertised On the other hand, the advertisement of prescription d rugs has made the public to be aware of the various cures for various diverse ailments. People are able to visit a doctor for further information and directives (Goldberg Easton, 2006). Visiting the doctor has facilitated regular medical check up on individuals. The health status of the society has thus been boosted, since the advertisements categorically insist the need to seek medical advice. The advertisement of prescription drugs also enables the public to know which drugs need the consultancy of a medical practitioner as stated by the advertisement. In the contemporary modern world, the pharmacy industry has been flooded with unqualified people posing as pharmacists. Once a person goes to seek advice from them, they sell to the individual the prescription drugs yet they have no qualification to do so. Advertisement of these drugs enables the public to distinguish the over-the-counter drugs and prescription drugs and they are thus able to discern when unauthorized drugs are bei ng sold to them (Edlin Golantry, 2010). Reference List Edlin, G., and Golantry, E. (2010). Health and Wellness. Sudbury: Jones and Bartlett publishers Goldberg, R., and Easton, T. (2006). Taking Sides: clashing views on controversial issues in drugs and society. New York: Dushkin Publishers. Schneider, M. (2011). Introduction to public health. Sudbury: Jones and Bartlett publishers Sheehan, K. (2004). Controversies in contemporary advertising. Thousand Oaks: Sage PublicationsAdvertising We will write a custom essay sample on The benefits and the potential problems associated with prescription drugs being advertised specifically for you for only $16.05 $11/page Learn More Thompson, PDR. (2009) PDR pocket guide to prescription drugs, 9th Edition. New York: Simon Shuster Wexler, B. (2007). The Health Care System. New York: Thomson Gale

Consider how a currency appreciation might affect national income Essay

Consider how a currency appreciation might affect national income - Essay Example Currency Appreciation and National Income Currency appreciation may lead to an increase or a decrease in national income. According to Visser and Visser (2004, p. 58), currency appreciation improves the terms of trade in favour of the nation whose currency is appreciating. What this means is that there is likelihood of imported increasing in volume than the exported goods. This might play out negatively against the nation income considering the fact that GDP = C + I + G + EX – IM Whereby GDP = gross domestic product C = the sum of personal consumption expenditures, I = the private investment expenditures, G = the government consumption expenditures, EX = the expenditures on exports IM = the expenditures on imports To have a clear perspective on this, it should be noted that currency appreciation or depreciation has an effect on key macroeconomic variables which are â€Å"economic growth, employment and inflation† (Glanville & Glanville 2011, p. 369). Currency Appreciati on and Economic Growth An appreciation of a currency will affect the demand for export goods and supply of import goods. In both cases, the economy of the nation whose currency is appreciating is on the receiving end (Glanville & Glanville 2011. p. 369). ... ore imports without necessarily having to pay more money – the amount of money they used in the past to buy a certain volume of imports will now fetch a bigger volume of the same. Due to human nature, or more precisely according to the basic laws of economics, the local consumers will shift their demand from local goods to imported goods. This will certainly have an adverse effect on the local industries as the demand for their products falls. Incorporating this effect on the following equation - GDP = C + I + G + EX – IM - means that GDP is lowered (C, I and G are reduced while IM increases). Currency appreciation and exported goods The exports of a nation whose currency is appreciating will become more expensive in foreign markets. Because the currency has appreciated, foreign importers (those buying local good for foreign markets) will have to pay more for the same volume of goods they used to demand before the appreciation of the currency. In such a situation, the f oreign importers will either continue to buy the local goods or will seek alternatives such as getting the goods from different countries where prices are lower or stopping their import business all together. The world is so much connected and the later solution will be more attractive for any forward thinking consumer or organization. This again will see the nation with an appreciating currency lose its export market. Local industries again stand to suffer lower demands of their products. Substituting this effect in the equation GDP = C + I + G + EX – IM shows that the GDP again suffers because EX reduces. Therefore, in the two situations above, it is very clear that an appreciating currency will prompt the local consumers to shift their demand from local goods to exported goods and foreign

Research Summary and Ethical Considerations , consequences of nurses Essay

Research Summary and Ethical Considerations , consequences of nurses working long hours. needs to bequalitative or quantitative study - Essay Example Patients go to the hospital expecting the best of care from the nurses. When this is not the case due to nurses working for long hours, there emerges a cause for concern and immediate remedy. The consequences of nurse working for long hours are prioritized because of the intensity of human suffering that is associated with poor medical attention /care. The purpose of this study is to identify the consequences of long working houses for nurses and how they affect their ability to provide appropriate medical care to patients. Consequently, the goals of this study lead to formation of recommendations that can be adopted to handle the problem at hand. The purpose and the research question are directly related to the problem. Exploring ways to answer the research questions will give relevant information on the nature of the problem and provide insights on ways to deal with it. Qualitative methods such as case study analysis are appropriate in answering these research questions. Basically, the key consideration is how the nurses who work over long hours have behaved over time. The cases will provide information for analysis. There are qualitative and quantitative studies that have concentrated on highlighting the major consequences of long working hour’s for nurses. The school of nursing from the University of Pennsylvania conducted a study in 2012 where 22, 275 nurses were interviewed to give their experiences of working for more than 10 hours. The same study also interviewed patients who had been attended to by the nurses after the elapsing of the recommended working hours. Close to 80% of the nurses reported burnout due to fatigue and said they felt sleepy after working for 12-13 hour shifts. 70% of the patients interviewed reported dissatisfaction with the attention and medical care given to them by the nurses working for long hours. It has also been noted in the research conclusions that not much is done to improve the situation the nurses face. Other

What Is A Topographic Map English Language Essay

What Is A Topographic Map English Language Essay A topographic map is a map that shows topography and features found on the earths surface. Like any map it uses symbols to represent these features. Lets look at a section of a topographic map showing the area around Spruce Knob in West Virginia. Spruce Knob is the highest point in West Virginia. This section of a topographic map illustrates many of the common symbols used on topographic maps. The map is repeated below with many of these symbols labeled. Some of the more common and important topographic map symbols have been pointed out by the purple arrows. More details are given in the text below. MAP SYMBOLS First lets recognize that map symbols are color coded. Symbols in green indicate vegetation, symbols in blue represent water, brown is used for topographic symbols, man made features are shown in black or red. Lets look at the symbols labeled in the map above: Contour Lines Contour lines are lines that indicate elevation. These are the lines that show the topography on the map. They are discussed in more detail in the next section. Contour lines are shown in brown. Two types of contour lines are shown. Regular contour lines are the thinner brown lines, index contour lines are the thicker brown lines. The numbers written in brown along the contour lines indicate elevation of the line. For this map elevation is in feet above sea level. Forests and Clearings Forested areas are represented by areas shaded green; for Spruce Knob this means most of the area. Areas that are not forested are left unshaded (white). Note that not all topographic maps show forests. Also note that this information is not always up to date or accurate. I have struggled to walk across densely wooded areas in places that have been mapped as clearings. Streams Streams and other water features are shown in blue. Roads and Trails Man made features are shown in black or red. Trails are represented as thin single dashed lines. Roads are represented as double lines or thicker red lines. A series of symbols are used roads to indicate road quality from double dashed lines for dirt roads to thick red lines for major highways. In the case of the Spruce Knob area we have two types of road, the thin double black lines and the thin dashed double lines. Buildings Like other man made features buildings are shown in black. Solid squares usually indicate buildings that would be inhabited by people (i.e. a house), hollow shapes usually indicate uninhabited buildings (for example, a barn) (Note this may not hold for maps in the future because it is not possible to determine what a building is used for from the aerial photos used to make the maps). Other man made features shown in black on our example include the lookout tower on at the summit of Spruce Knob and the radio tower. Though not seen on our map, larger buildings, like factories, are shown by larger shapes that outline shape of the building, and cities with closely spaced houses are shaded pink instead of showing individual houses. Boundaries Even though these are not physical features you can see on the ground, boundaries are shown on topographic maps by black or red lines. Boundaries are usually represented by broken lines (combinations of dots and dashes of different sizes). Different patterns are used for different types of boundaries (i.e., state, county, city, etc). On our example the boundary that is shown marks the edge of a National Forest. Bench Marks Bench marks indicate places where the elevation has actually been surveyed. These locations are indicated on the map by a triangle if a marker has been placed in the ground, or an x if not marker was left behind. Near either symbol are the letters BM and a number which represents the elevation of that particular location. Bench marks are shown in black on topographic maps. CONTOUR LINES Contour lines are lines drawn on a map connecting points of equal elevation. If you walk along a contour line you neither gain nor lose elevation. Picture walking along a beach exactly where the water meets the land (ignoring tides and waves for this example). The water surface marks an elevation we call sea level, or zero. As you walk along the shore your elevation will remain the same, you will be following a contour line. If you stray from the shoreline and start walking into the ocean, the elevation of the ground (in this case the seafloor) is below sea level. If you stray the other direction and walk up the beach your elevation will be above sea level (See diagram at right). The contour line represented by the shoreline separates areas that have elevations above sea level from those that have elevations below sea level. We refer to contour lines in terms of their elevation above or below sea level. In this example the shoreline would be the zero contour line (it could be 0 ft., 0 m, or something else depending on the units we were using for elevation). Contour lines are useful because they allow us to show the shape of the land surface (topography) on a map. The two diagrams below illustrate the same island. The diagram on the left is a view from the side (cross profile view) such as you would see from a ship offshore. The diagram at right is a view from above (map view) such as you would see from an airplane flying over the island. The shape of the island is shown by location shoreline on the map. Remember this shore line is a contour line. It separates areas that are above sea level from those that are below sea level. The shoreline itself is right at zero so we will call it the 0 ft. contour line (we could use m., cm. in., or any other measurement for elevation). The shape of the island is more complicated than the outline of the shoreline shown on the map above. From the profile it is clear that the islands topography varies (that is some parts are higher than others). This is not obvious on map with just one contour line. But contour lines can have elevations other than sea level. We can picture this by pretending that we can change the depth of the ocean. The diagram below shows an island that is getting flooded as we raise the water level 10 ft above the original sea level. The new island is obviously smaller than the original island. All of the land that was less than 10 ft. above the original sea level is now under water. Only land where the elevation was greater than 10 ft. above sea level remains out of the water. The new shoreline of the island is a contour line because all of the points along this line have the same elevation, but the elevation of this contour line is 10 ft above the elevation of the original shoreline. We repeat these processes in the two diagrams below. By raising water levels to 20 ft and 30 ft above the original see level we can find the location of the 20ft and 30 ft contour lines. Notice our islands get smaller and smaller. Fortunately we do not really have to flood the world to make contour lines. Unlike shorelines, contour lines are imaginary. They just exist on maps. If we take each of the shorelines from the maps above and draw them on the same map we will get a topographic map (see map below). Taken all together the contour lines supply us with much information on the topography of the island. From the map (and the profile) we can see that this island has two high points. The highest point is above 30 ft elevation (inside the 30 ft contour line). The second high point is above 20 ft in elevation, but does not reach 30 ft. These high points are at the ends of a ridge that runs the length of the island where elevations are above 10 ft. Lower elevations, between the 10 ft contour and sea level surround this ridge. With practice we can picture topography by looking at the map even without the cross profile. That is the power of topographic maps. READING ELEVATIONS A common use for a topographic map is to determine the elevation at a specified locality. The map below is an enlargement of the map of the island from above. Each of the letters from A to E represent locations for which we wish to determine elevation. Use the map and determine (or estimate) the elevation of each of the 5 points. (Assume elevations are given in feet) Point A = 0 ft Point A sits right on the 0 ft contour line. Since all points on this line have an elevation of 0 ft, the elevation of point A is zero. Point B = 10 ft. Point B sits right on the 10 ft contour line. Since all points on this line have an elevation of 10 ft, the elevation of point B is 10 ft. Point C ~ 15 ft. Point C does not sit directly on a contour line so we can not determine the elevation precisely. We do know that point C is between the 10ft and 20 ft contour lines so its elevation must be greater than 10 ft and less than 20 ft. Because point C is midway between these contour lines we can estimate the elevation is about 15 feet (Note this assumes that the slope is constant between the two contour lines, this may not be the case). Point D ~ 25 ft. We are even less sure of the elevation of point D than point C. Point D is inside the 20 ft. contour line indicating its elevation is above 20 ft. Its elevation has to be less than 30 ft. because there is no 30 ft. contour line shown. But how much less? There is no way to tell. The elevation could be 21 ft, or it could be 29 ft. There is now way to tell from the map. (An eight foot difference in elevation doesnt seem like much, but remember these numbers are just an example. If the contour lines were spaced at 100 ft intervals instead of 10 ft., the difference would be a more significant 80 ft.) Point E ~ 8 ft. Just as with point C above, we need to estimate the elevation of point E somewhere between the 0 ft and 10 ft contour lines it lies in between. Because this point is closer to the 10 ft line than the 0 ft. line we estimate an elevation closer to 10. In this case 8 ft. seems reasonable. Again this estimation makes the assumption of a constant slope between these two contour lines. CONTOUR INTERVAL and INDEX CONTOURS Contour Intervals Contour lines can be drawn for any elevation, but to simplify things only lines for certain elevations are drawn on a topographic map. These elevations are chosen to be evenly spaced vertically. This vertical spacing is referred to as the contour interval. For example the maps above used a 10 ft contour interval. Each the contour line was a multiple of 10 ft. (i.e. 0, 10, 20, 30). Other common intervals seen on topographic maps are 20 ft (0, 20, 40, 60, etc), 40 ft (0, 40, 80, 120, etc), 80 ft (0, 80, 160, 220, etc), and 100ft (0, 100, 200, 300, etc). The contour interval chosen for a map depends on the topography in the mapped area. In areas with high relief the contour interval is usually larger to prevent the map from having too many contour lines, which would make the map difficult to read. The contour interval is constant for each map. It will be noted on the margin of the map. You can also determine the contour interval by looking at how many contour lines are between labeled contours. Index Contours Unlike the simple topographic map used above, real topographic maps have many contour lines. It is not possible to label the elevation of each contour line. To make the map easier to read every fifth contour line vertically is an index contour. Index contours are shown by darker brown lines on the map. These are the contour lines that are usually labeled. The example at right is a section of a topographic map. The brown lines are the contour lines. The thin lines are the normal contours; the thick brown lines are the index contours. Notice that elevations are only marked on the thick lines. Because we only have a piece of the topographic map we can not look at the margin to find the contour interval. But since we know the elevation of the two index contours we can calculate the interval ourselves. The difference in elevation between the two index contours (800 700) is 100. We cross five lines as we go from the 700 line to the 800 line (note we dont include the line we start on but we do include the line we finish on). Therefore we divide the elevation difference (100) by the number of lines (5) we will get the contour interval. In this case it is 20. We can check ourselves by counting up by 20 for each contour from the 700 line. We should reach 800 when we cross the 800 line. One piece of important information we can not determine from the contour lines on this map is the units of elevation. Is the elevation in feet, meters, or something else? There is a big difference between an elevation change of 100 ft. and 100 m (328 ft). The units of the contour lines can be found in the margin of the map. Most topographic maps in the United States use feet for elevation, but it is important to check because some do you meters. Once we know how to determine the elevation of the unmarked contour lines we should be able determine or at least estimate the elevation of any point on the map. Using the map below estimate the elevation of the points marked with letters Point A = 700 An easy one. Just follow along the index contour from point A until you find a marked elevation. On real maps this may not be this easy. You may have to follow the index contour a long distance to find a label. Point B = 740 This contour line is not labeled. But we can see it is between the 700 and 800 contour line. From above we know the contour interval is 20 so if we count up two contour lines (40) from 700 we reach 740. Point C ~ 770 Point c is not directly on a contour line. But by counting up from 700 we can see it lies between the 760 and 780 contour lines. Because it is in the middle of the two we can estimate its elevation as 770. Point D = 820 Point D is outside the interval between the two measured contours. While it may seem obvious that it is 20 above the 800 contour, how do we know the slope hasnt changed and the elevation has started to back down? We can tell because if the slope stated back down we would need to repeat the 800 contour. Because the contour under point D is not an index contour it can not be the 800 contour, so must be 820. DETERMINING CONTOUR INTERVALS Most contour lines on topographic maps are not labeled with elevations. Instead the reader of the map needs to be able to figure out the elevation by using the labeled contour lines and the contour interval (see previous page for explanation). On most maps determining contour interval is easy, just look in the margin of the map and find where the contour interval is printed (i.e. Contour Interval 20 ft). For the maps on this web site, however, the contour interval is not listed because we only parts of topographic maps, not the whole map which would include the margin notes. However we usually dont need to be given the contour interval. We can calculate from the labeled contours on the map as is done below. This method works if we dont have any topographical complications, areas where the elevation is not consistently increasing or consistently decreasing. With practice these areas can usually be easily recognized. Also this method does not tell the units for the contour interval. In the United States most topographic maps, but not all, use feet for elevation, however it is best to check the margin of the map to be sure. READING ELEVATIONS Lets go back to the Spruce Knob area and practice reading elevations. On the map below are 10 squares labeled A through J.? Estimate the elevation for the point marked by each square (make sure to use the point under the square, not under the letter). Compare your answers to the answers below. Recall that we determined the contour interval on the previous page. ELEVATION of Points: A. 4400 ft Point A sits right on a labeled index contour. Just follow along the contour line until you reach the label B. 4720 ft Point B sits on a contour line, but it is not an index contour and its elevation is not labeled. First lets look for a nearby index contour. There is one to the south and east of point B. This contour is labeled as 4600 ft. Next we need to determine if point B is above or below this index contour. Notice that is we keep going to the southeast we find contour lines of lower elevations (i.e. 3800 ft.). This means as we move away from 4600 ft. contour line toward point B we are going up hill. So point B is above 4600 ft. Count the contour lines from 4600 ft to point B, there are three. Each contour line is 40 ft. (from our previous discussion of the contour interval) so point B is 120 ft. above 4600 ft that is it is 4720 ft. C. 4236 ft Point C sits right on a labeled bench mark so its elevation is already written on the map. D. 4360 ft. Point D is on an unlabeled contour line. From our discussion of point B above, you can see that point D is on the slope below Spruce Knob. Just above point D is an index contour. If we trace along this contour line we see its elevation is 4400 ft. Since point D is the next contour line down hill it is 40 ft lower. E 3800 ft. Point E is on an index contour. Follow along this contour line until you come to the 3800 label. F. ~4780 ft. Point E does not sit on a contour line so we can only estimate its elevation. The point is circled by several contour lines indicating it is a hill top (see the later discussion of depression contours to see why we know this is a hill). First lets figure out the elevation of the contour line that circles point F. Starting from the nearest index contour line (4600 ft) we count up by 40 for the four contour lines. This gives us 4760 ft (4600ft + 40 ft. x 4). Because point F is inside this contour line it must have an elevation above 4760 ft., but its elevation must be less than 4800 ft, otherwise there would be a 4800 contour line, which is not there. We dont really know the elevation just that it is between 4760ft. and 4800ft. G. 4080 ft. In order to determine the elevation of point G we first must recognize it is on the western slope of Spruce Knob. Looking at the index contours we see that point G is between 4400 ft and 4600 ft contours. (It is a good idea to check the elevations by counting by 40 for each of the contour lines between 4400 and 4600. If the numbers do not work out it may mean that the contour lines, and therefore the topography, are more complicated than a simple slope. That is not the case here.) Counting up two contour lines from 4400 ft. gives our elevation of 4080 ft. H. ~4100 ft. Point H is circled by a contour line indicating it is the top of a small hill. Its elevation is determined the same way we determine the elevation of Point F. Find the index contour below point F (4000 ft) and count up for the two contour lines (4080 ft). Point F is above this elevation but below 4120 ft because this contour line is not present. I ~3980 ft. Point I is also not on a contour line. It is also not on the top of a hill because a contour line does not encircle it. Instead it is in between to contour lines on the side of a hill. One of the contour lines is the 4000 ft index contour. The other contour is 3960 ft contour (40 ft lower, you can tell it is lower because you are moving toward the stream which is in the bottom of the valley). The elevation of point I is between 3960ft and 4000ft. Since point I is midway between these two contours we can estimate its elevation as midway between 3960 and 4000. J ~ 3820 ft. The elevation of point J is found the same way as the elevation of point I. Gradient (Slope) Topographic maps are not just used for determining elevation; they can also be used to help visualize topography. The key is to study the pattern of the contour lines, not just the elevation they represent. One of the most basic topographic observation that can be made is the gradient (or slope) of the ground surface. High (or steep) gradients occur in areas where there is a large change in elevation over a short distance. Low (or gentle) gradients occur where there is little change in elevation over he same distance. Gradients are obviously relative. What would be considered steep in some areas (like Ohio) might be considered gentle in another (like Montana). However we can still compare gradients between different parts of a map. On a topographic map the amount of elevation change is related to the number of contour lines. Using the same contour interval the more contour lines over the same distance indicates a steeper slope. As a result areas of a map where the contour lines are close together indicate steeper slopes. Areas with widely spaced contour lines are gentle slopes. The map below examples of areas with steep and gentle gradient. Note the difference in contour line spacing between the two areas. Compare the slope of the west side of Spruce Knob with the slope of the east side. Which side is steeper? ..The east side. Notice the spacing between the contour lines. Contour lines on the east side of Spruce Knob are closer together than the contour lines on the west side indicating steeper slopes. Map Scale Topographic maps are drawn to scale. This means that distances on a map are proportional to distances on the ground. For example, if two cities 20 miles apart are shown 2 inches apart on a map, then any other locations that are two inches apart on the map are also 20 miles apart. This proportion, the map scale, is constant for the map so it holds for any points on the map. In our example the proportion between equivalent distances on the map and on the ground is expressed as a scale of 1 inch = 10 miles, that is 1 inch on the map is equal to 10 miles on the ground. Map scales can be expressed in three forms. We will look at all three. VERBAL SCALE The simplest form of map scale is a VERBAL SCALE. A verbal scale just states what distance on a map is equal to what distance on the ground, i.e. 1 inch = 10 miles from our example above. Though verbal scales are easy to understand, you usually will not find them printed on topographic maps. Instead our second type of scale is used. FRACTIONAL SCALE Fractional scales are written as fractions (1/62500) or as ratios (1:62500). Unlike verbal scales, fractional scales do not have units. Instead it is up to the map reader to provide his/her own units. Allowing the reader of the map to choose his/her own units provides more flexibility but it also requires a little more work. Basically the fractional scale needs to turn in to a verbal scale to make it useful. First lets look at what a fractional scale means. A fractional scale is just the ratio of map distance to the equivalent distance on the ground using the same units for both. It is very important to remember when we start changing a fractional scale to a verbal scale the both map and ground units start the same. The smaller number of the fractional scale is the distance on the map. The larger number in the scale is the distance on the ground. So if we take our example scale (1:62500) we can choose units we want to measure distance in. Lets chose inches. We can rewrite our fractional scale as a verbal scale: 1 inch on the map = 62500 inches on the ground. We can do the same thing used with any unit of length. Some examples of verbal scales produced using various units from a 1:62500 fractional scale are given in the table: UNITS VERBAL SCALE Inches 1 inch on the map = 62500 inches on the ground. Feet 1 foot on the map = 62500 feet on the ground cm 1 cm on the map = 62500 cm on the ground M 1 m on the map = 62500 m on the ground Notice the pattern. The numbers are the same, only the units are changed. Note that the same units are used on both sides of each of the verbal scale. While these verbal scales are perfectly accurate, they are not very convenient. While we may want to measure distance on a map in inches, we rarely want to know the distance on the ground in inches. If someone asks you the distance from Cleveland to Columbus they do not want the answer in inches. Instead we need to convert our verbal scale into more useful units. Lets take our example (1 inch on the map = 62500 inches on the ground). Measuring map distance in inches is OK, but we need to come up with a better unit for measuring distance on the ground. Lets change 62500 inches into the equivalent in feet (I choose feet because I remember that there are 12 inches in 1 foot). If we multiple 62500 inches by the fraction (1 ft / 12 in) inches in the numerator and denominator cancel leaving an answer in feet. Remember, since 1 ft = 12 inches, multiplying by (1 ft / 12 in) is the same as multiplying by 1. The result of this multiplication gives: 62500 inches x (1 ft / 12 in) = 5208.3 ft So we can rewrite our verbal scale as 1 inch on the map = 5208.3 feet on the ground. This is also a perfectly valid verbal scale, but what if we wanted to know the distance in miles instead of feet. We just need to change 5208.3 feet into miles (we could change 62500 inches into miles but I never remember how many inches are in 1 mile). Knowing that there are 5280 feet in a mile: 5208.3 ft x (1 mi/5280 ft) = 0.986 mi. So our verbal scale would be: 1 inch on the map = 0.986 miles on the ground. For most practical purposes we can round this off to 1 inch on the map ~ 1mile on the ground, making this scale much easier to deal with. We can do the same type of conversions using metric units. One of the ways to express a fractional scale of 1:62500 as a verbal scale using metric units is 1 cm on the map = 62500 cm on the ground (see table above). As with inches, we really do not want ground distances in cms. Instead we can convert them into more convent units. Lets convert our ground distance from cms into meters. Recall that there are 100 cm in a meter. So: 62500 cm x (1m / 100cm) = 625 m. So we can write a verbal scale of 1 cm on the map = 625 m on the ground. What if we want our distance in kilometers (km). We just change 625 m into km by multiplying by (1km/1000m). The result is a verbal scale of 1 cm on the map = 0.625 km on the ground. So for any fractional scale we can choose the same units to assign to both sides and then convert those units as we see fit to produce a verbal scale. Given all of the possible map scales and all of the possible combination of units that can be used it may seem that scales on topographic maps a very complicated. In fact there are only a few scales commonly used, and each is chosen to allow at least one simple verbal scale. The most common fractional scales on United States topographic maps and equivalent verbal scales are given in the table below. FRACTIONAL SCALE SIMPLE VERBAL SCALE 1:24000 1 in = 24000 ft 1:62500 1 in ~ 1 mi 1:100000 1 cm = 1 km 1:125000 1 in ~ 2 mi 1:250000 1 in ~ 4 mi After all this why would anyone in their write mind want to deal with fractional scales. Well, first as the table above shows its not that bad, and second, they allow us to get the most precise measurements off a topographic map. If we are not that concern about being precise we can use the third type of scale, discussed below. BAR SCALE A bar scale is just a line drawn on a map of known ground length. There are usually distances marks along the line. Bar scales allow for quick visual estimation of distance. If more precision is needed just lay the edge of a piece of paper between points on the map you want to know the distance between and mark the points. Shift the paper edge to the bar scale and use the scale like a ruler to measure the map distance. Bar scales are easy to use, but there is one caution. Look at the typical bar scale drawn below. Note that the left end of the bar is not zero. The total length of this bar is FIVE miles, not four miles. A common error with bar scales is to treat the left end of the line as zero and treat the whole bar as five miles long. Pay attention to where the zero point on the bar actually is when you measure with a bar scale. In addition to their ease of use, there is one other advantage of a bar scale. If a map is being enlarged or reduced, a bar scale will remain valid if it is enlarged and reduced by the same amount. Fractional and verbal scales will not be valid (unless they are adjusted for the enlargement or reduction, more fun calculations we will not worry about). This is a problem with the maps you are looking at on this web site. The actual scale of the map will vary depending on your computer monitor and its setting. For the maps on this site only bar scales are included since the size of the bar will also change with the size of the map. Latitude and Longitude It is important when using topographic maps to have some way to express location. You may want to tell someone where you are (i.e. help we are sinking at this location), or where to go (meet me at this location), or even just what map to look at (look at the map showing this location). In each case you need to be able to express your location as precisely as possible. There are many systems for expressing location. We will start by looking at one you are already familiar with: latitude and longitude. Latitude and longitude lines form a grid on the earths surface. Latitude lines run east to west, longitude lines run north to south. Latitude lines run parallel to the equator and measure the distance north or south of the equator. Values for latitude range from 0Â ° at the equator to 90Â ° N or 90Â °S at the poles. Longitude lines run parallel to the Prime Meridian (arbitrarily set to run through Greenwich, England) and measure distance east and west of this line. Values of longitude range from zero degrees at the Prime Meridian to 180Â °E or 180Â °W. The basic unit of latitude and longitude is the degree (Â °), but degrees are a large unit so we often have to deal with subdivisions of a degree. Sometimes we just use a decimal point, such as 35.789Â °N. This format referred to as decimal degrees. Decimal degrees are often found as an option on Global Position Systems (GPS) or with online topographic maps, but decimal degrees are not used on printed maps. On these topographic maps the latitude and longitude units are expressed in degrees, minutes, and seconds. Each degree is subdivided into 60 minutes (). Each minute is divided into 60 seconds (). Note the similarity to units of time which makes these relationships easy to remember. If we are interested in a general location we may just use degrees. For more precision we specify minutes, or even seconds. Note that we always need to specify the larger unit. You cant specify your latitude or longitude with just minutes or seconds. A coordinate such as 25 is meaningless unless the d egrees are also given, such as 45Â ° 25. The area covered by the quadrangle depends on the spacing of the latitude and longitude lines used in the grid. For maps of roughly the same size closer spaced lines produce maps that cover less area, but show more detail. Lines that are spaced further apart produce maps that cover much larger areas, but are not as detailed. Quadrangles are often

A necessary Evil

I am completely against the proliferation of supermax prisons. Despite the fact that these people who are put in there are put with a reason I still think that this is not a final solution but instead it is a beginning of a bigger problem. The fact that these prisoners will one day be set free and come to join us is actually threatening after looking at the effects these super max prisons have on the victims.I will want to discuss the effects of these as analyzed in `A Necessary Evil? ` By Vince BeiserThese super max prisons are turning prisoners into mental cases; the set up of these prisons is very different in terms of isolation and activities. Unlike other prisons including Maximum security prisons where inmates can play basketball, work in the laundry room or in the dining room, the super max prison one can hardly take in to any activity, there aren’t any jobs, nothing educational.You are left alone and there is no human contact! One is locked in a room of 8 – by à ¢â‚¬â€œ 10 foot almost the whole time. One can not even see other prisoners or the prison guards. It is truly a cage of isolation. These places are meant for those prisoners who commit crimes while in prison and therefore can be as ‘prison in prison’When one is left in such isolation for a long period, a lot of things are likely to happen affecting especially the psychology of the victim. ‘Psychiatrists, activists and some correctional officials say the intense isolation of supermaxes is producing prisoners who are uncontrollably furious and sometimes violently deranged. Most of those Prisoners will one day be set free.In the past three years, in fact, Nearly 1,000 California SHU inmates at the end of their sentences were moved to less-restrictive prisons for just a few weeks, and then released’. As seen from Dr. Stuart study of effects of solitary confinement for a period longer than two decades, the examination was on more than one hundred super max priso ns and his conclusion was: super max can literally drive inmates crazy. The fact that there are many cases of people who never suffered psychiatric illnesses but once they went through super max prisons they developed such illness. This is enough good prove that these institutions are doing more harm than good. People going through these institutions are expected to come out worse than they were in the beginning. Dr Terry Kupers, a psychiatrist based in Oakland who has many years of experience in prison work had this to say â€Å"I've almost never seen self-mutilation among adult males anywhere else, but it's very common in SHUs.† At the landmark Madrid v. Gomez federal trial in 1995 over conditions at Pelican Bay, even the prison’s senior staff psychologist acknowledged seeing psychiatric deterioration among some SHU prisoners.There are problems faced and experienced by the prison in the super max prisons such as hypersensitivity to external stimuli, paranoia and sometimes hallucinations. Prisoners some time develop panic attacks, hostile fantasies involving revenge, torture, mutulatuion and outbursts. This at times gets to higher extents and the prisoner can even gorge out their eyes, they can bite chucks of their own flesh†¦ The speech of one prisoner featured is â€Å"Matthew Lowe’ he confesses that in his years at the super max prison he only had a chance to speak to five or six people in the whole period of three years. He says that he just sat there and thought of doing something crazy all the time.He has known that since then he has become paranoid and jumpy; ‘†So many times I've come so close to snapping since I got out,† he says. â€Å"One time in a store, someone cut in front of me in line—a 50-year-old guy, I don't think he even realized it. I had to catch myself, because my first thought was just to smash him.†An interview conducted to the other prisoners of the regular prisons support the fact that those in the supermax prisons are getting damaged psychologically was by Dr. Grassian. Almost all the inmates interviewed including one correctional officer admiited that other prisoners suffer serious mental deterioration in the SHU; they could be heard screa ming, banging on doors cutting themselves.

Universities should prepare students better to work

Newest reports are not certain if students are prepared to work. Job market isn't getting any easier for them and too many students are graduating from college unprepared. Reason for this situation is that universities aren't giving students the right guidance. Colleges should have better qualified career-center staff gulled their students and help them with future choices.However those people should have some experience hen it comes to giving advice. Having inexperienced people in career-center is a huge problem for students who end up getting advice from not qualified people who have never done any actual hiring themselves and don't have a first-hand understanding of what employers are looking for. On the other hand In colleges students can have work placement during their studies and unalterably can provide them or support students during them.What colleges really need is talking about careers before graduation in order to get dead for Job and be sure what they're going to do. Man y people pick their major without nothing anything about it or not fully understand it and they don't have a clear view about their obligations in workplace. On the other hand students can learn those things during Internship and experience It by themselves and start to learn from simple things at the begging and then be fully Independent and skilled. Practice Is the best form of learning and gives many advantages for the future career.Help students understand that a degree alone won't get them a Job. Too many students graduate with the belief that their degree will lead straight to a Job-setting the stage for a painful wake-up call when they realize that In most fields, a degree Is simply a Romulus qualification, not an Instant pass to easy employment. Nowadays more and more people have a degree (in our country 48,5 % odd population) , in order to get a Job graduates should have other additional abilities for example : foreign languages .On the other hand if student is really good in that one thing he can get a bob without graduating and potential employer can contact him and offer an interesting Job offer. Sometimes abilities speak for themselves and students can receive a Job offer without any experience. Some people will claim that universities should better prepare students to work and it is not only up for students what they are going to carry out from college and how effective it will be . Students should have good take care of them and should have support how they need to ,because college Is only a beginning of entire journey for